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Blogging in Place

The Graying of America

Apr 25 2014

The newest generation is the oldest generation. Take heed, young whippersnappers. The Gray Revolution is upon us.

All you have to do is sit through a night of commercial television, and you can’t help but see that spots once filled with beers and cars are now selling retirement and physical enhancement products. And this year’s list of best picture Oscar nominees included “Philomena” and “Nebraska,” movies that would never have found financing just a few years ago.

For the first time in our history, the over-60 sector will be the single largest sector of the American population. Markets are shaped by money. And the senior consumer is becoming the surest bet.

Politics is also about to feel the effect. The over-60's have always voted in far greater numbers than any other age group. And now they’re the largest age group. Candidates, ignore them at your own peril!

So, if you’re business serves seniors, you are in the right place at the right time. (Finally, you say, and who can blame you.) What you need to do, like all those financial services and pharmaceutical companies, is let them know you exist.

Of course, as a small business owner, you don’t have the means to spread your message like large corporations can. And that’s what the National Aging in Place Council is all about.

Aging in Place has become a much more familiar term amongst the general public over the past few years. Almost everyone has heard it. But ask them what it means? What it encompasses? How do you age in place?

By banding together, we can tell that story that we can’t tell individually.